Paul Anderson Banks, Lead Product Designer & Design Engineer

Summary

I design interfaces for complex autonomous and agentic systems, turning models, prompts, and inference pipelines into clear, high-trust workflows where human operators can make critical decisions.

Prompts, confidence scores, agent states, and human-in-the-loop checkpoints are core product primitives, not technical afterthoughts. Backed by 15+ years shipping B2B/B2C platforms, scaling design systems, and designing in code, I currently lead OSINT threat-detection UX for a U.S. DOD third-party client.

Experience

Lead Product DesignerContract

Iron Link Intel AI, early-stage AI defense-intelligence startup (OSINT threat detection) · Remote

Designed an OSINT threat-detection platform deployed with a U.S. DOD third-party client. Consolidated subject profile ingestion from 12 disconnected browser tabs to 200+ cross-referenced data sources in one workspace.
Engineered operator-facing agent flows and decision checkpoints that expose real-time model reasoning. A federal operator used the flow to clear a hard target in 11 minutes.
Structured a 5-tier severity classification interface processing 100,000+ OSINT data points, so operators focus on the top 1% of actionable signals.
Applied unified HITL design patterns across 7 core surfaces. A heuristic evaluation moved those screens from 47 to 86.

Founding Product DesignerContract

DigiCred, early-stage startup; blockchain document & credential verification · Remote

Designed the Trustless Verification workflow, turning SHA-256 hashing and blockchain confirmations into an explicit finishable state, lifting user trust scores by 40%.
Architected the Digital Locker for minting, storing, and sharing tokenized transcripts via IPFS, cutting retrieval time by 90% versus a legacy request.
Streamlined multi-chain wallet onboarding across Ethereum and Solana, cutting Connect Wallet drop-off by 25%.
Designed Mining, Pending, and Confirmed status patterns with real-time gas fee transparency, cutting support tickets by 35%.

Founding Product Designer, MobileContract

MustWants, early-stage PropTech startup; AI-driven real-estate matching · Remote

Designed the AI Compatibility Score interface, reaching an 85%+ user acceptance rate so algorithmic matching stayed in the product.
Re-architected complex real-estate datasets into intuitive mobile discovery flows, cutting task-completion time by 25% and lifting engagement by 30%.
Optimized the Offer Submission flow, reducing the average number of property tours required before buyers submitted an offer.
Implemented Mixpanel telemetry and A/B testing to prioritize the roadmap around how users engaged with financial data points.

Lead / Senior Product Designer

Credit Karma, FinTech / Personal Finance · Remote

Redesigned the Subscription Dashboard for millions of active users, lifting subscription upsell conversions by 15%.
Ran A/B tests for Personalized Financial Insights, yielding a 17% engagement lift by simplifying credit-health visual hierarchy.
Ran targeted heuristic evaluations across core banking flows, increasing task success by 22%.
Led 2 cross-functional pods across time zones and paired Jira with Amplitude for real-time drop-off visibility.

Product DesignerConcurrent Contract

Peloton, Consumer Tech / Connected Fitness · Remote

Designed the post-ride LANEBREAK experience: post-workout global rankings by difficulty, shipped on Bike, Tread, and App.
Designed leaderboard mechanics to drive recurring session entries, tracking streak retention and completion by tier.
Authored and contributed 25% of the core Peloton Design System, standardizing Moments and tier components across 3 surfaces.

Senior Designer

Ancestry DNA & Health, Data Privacy & Identity · Remote

Designed health-result card components that deliver complex DNA findings with clarity while reducing unnecessary anxiety.
Developed a unified multi-platform component architecture across iOS and Web so copy and hierarchy did not fork by platform.

Founding Product Designer

iHeartJane, E-commerce / Regulated Marketplace · Remote

Re-engineered the product card across 3 release cycles. Menu conversion moved from 7% to 10%.
Shipped Card 3.0 with a PDP and recommendation module, lifting checkout conversion by 8%.
Led dynamic-pricing UI experiments that added $2M in incremental revenue.

Sr. Art DirectorConcurrent Contract

Walmart, Enterprise E-Commerce · Remote

Optimized enterprise checkout architecture at global scale, reducing friction and steps to order completion.
Owned the UX roadmap for non-search category entry points, establishing aisle-to-product navigation.

Lead Product Designer

Sony PlayStation, System Architecture & Gaming · San Francisco, CA

Unified the PS4 system experience, standardizing Settings, Store, and Overlay UI under one mental model.
Led A/B testing and spatial UI for PSVR: high-readability type and spatial controls you could use with the headset on.
Mentored junior designers on systems thinking and spatial design principles.

Senior Concept Designer

Samsung, Consumer Electronics / IoT · San Francisco, CA

Designed voice + touch multi-modal interfaces for Samsung's Smart Oven ecosystem.
Led UX roadmap and concept development for connected smart household appliances.

Education

BFA, Interaction Design

Virginia Commonwealth University

Interaction Design Certificate

Stanford University

Skills

Agentic & AI UX

Human-in-the-Loop (HITL) Checkpoints
Model Reasoning UI
Confidence Scoring
Prompt/Agent State Design
Multi-Modal Systems

Product & System Strategy

0→1 Product Architecture
Design System Engineering
Multi-Surface Consistency
Heuristic Audits
Experimentation & A/B Testing

Domain Expertise

Defense Intelligence (OSINT)
Blockchain/Web3
FinTech & Regulated Marketplaces
Spatial/VR
Consumer Systems

Analytics & Validation

Amplitude
Mixpanel
A/B Test Instrumentation
User Task Success Metrics
Drop-off Reduction