Iheatjane Case Study

Typography today is no longer static. It breathes, scales, and adapts—blurring the lines between function and expression.

Publication

Category:

Product Design

Author:

Paul Banks

Read:

10 mins

Location:

Santa Cruz, Ca

Date:

Feb 5, 2024

Iheartjane/

Iheartjane/

Iheartjane/

PROJECT OVERVIEW

This case study details the creation of LaneBreak, a gamified workout experience designed to increase user retention and engagement through music-driven immersion. By transforming traditional cardio into an interactive game, the project utilized
a "Habit Loop" psychology (Cue Routine Reward) to motivate users.

PROBLEM

How can Peloton design LaneBreak to enhance user engagement, maintain brand consistency, and ensure
seamless collaboration for a scalable, intuitive workout experience across platforms?

ROLE

Logic & Mechanics Design:

Situation: Standard leaderboards were insufficient for a gamified track where users played at varying difficulties (e.g., Beginner vs. Expert).

Task: Create a "Multiple Leaderboard" system that equitably ranks users based on their specific gameplay choices.

Action: Designed a segmented ranking logic that filtered users by difficulty level and "Moments" completed, ensuring users only competed against peers with similar handicaps.

Result: This fairness engine fostered healthier competition, directly contributing to a 15% increase in workout completion rates.

UI & Visual Feedback:

Situation: Users needed immediate, intuitive feedback on their performance relative to the pack without breaking their workout flow.

Action: Prototyped and finalized high-fidelity Figma UI for the "Post-Ride Leaderboard" and in-game scoring (0–3 star system), utilizing distinct visual cues for achievement tracking.

Result: The clear visual reward system drove repeated engagement, creating a "Habit Loop" that enhanced session duration by 20%.

Step 1

Research

Step 2

Ideate

Design

Step 3

Step 4

Prototype

Practical applications of modern typography in branding and UI systems:

From SaaS dashboards to campaign pages, responsive type systems are becoming core to brand experience. These aren’t simply font choices—they’re design languages. Typography today informs layout, behavior, and personality. Variable fonts and responsive sizing help maintain consistency across breakpoints. Paired with thoughtful grid systems, they allow designers to build at scale without compromising craft. Typography is now strategy, not just styling. And in the right hands, it becomes the most powerful voice in digital communication. Discover real-world examples only on Akihiko Blogs.

(WDX® — 02)

Creative Notes