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Paul Banks

PRODUCT DESIGNER + ARTIST

How it startedHow it's going
How it started

Coding brand logic directly into product experience

Get in touch

duotone / grain 35 / apricot

Saved on this device · shareableOpen Hero Studio →

LEARNING LAB

Side experiments.Side experiments.

Products I'm building in code, shipped in the open. Scroll the rail — each one opens to show the numbers most people hide.

Drag to explore
  • Hero Shader StudioPreview on desktop

    Hero Shader Studio

    A live pixel-art shader, connected directly to the homepage.

    • Claude
    • WebGL
    • Canvas
    • Motion
  • Brand Voice EnginePreview on desktop

    Brand Voice Engine

    AI Brand Ambassador: Your voice, made portable.

    900K

    engagement

    • Cursor
    • Claude
    • Vercel
    • Next.js
  • GiT Design Drops

    Repos

    Agentic magazine for trending repos, design skills, and featured artist.

    2.4M

    Social Reach

    • Claude
    • Cursor
    • Next.js
    • Figma
  • Launching soon

    Coming Soon

    Keeps me working on ideas.

EXHIBITS

Client proof.Client proof.

EXHIBIT 01

LINK ANALYSIS
SUBJECT ACQUIRED
SUBJECT 0xA1

Iron Link Intel

Defense intelligence platform

Lead Product Designer · Brand & Product

Client index

  • 0%Membersare stressed about money

    Credit Karma

    Fintech

    Sr / Lead product designer · Growth & Research

  • Start

    Peloton

    Connected fitness

    Product designer · Lanebreak UX/UI

  • 01 / Now HiringBlockchain Analyst Verified diploma

    DigiCred

    EdTech · Identity

    Lead product designer · 0→1

  • Your must-haves
    Walkable Backyard Near transit

    MustWants

    Real estate

    Lead product designer · Founding

  • Search products

    iHeartJane

    Cannabis e-commerce

    Foundational designer · Design system

Full client roster

  • CompanyYears activeRole
  • Iron Link Intel2026Contract Lead Designer
  • DigiCred2025 – 2026Founding Designer
  • MustWants2024 – 2025Founding Designer
  • Credit Karma2021 – 2024Senior Designer IV
  • Peloton2023 – 2024Sr. Interaction Designer
  • Ancestry2020 – 2021Sr. Designer
  • iHeartJane2017 – 2020Lead Designer
  • Walmart2017 – 2018Sr. Art Director
  • Sony PlayStation2015 – 2017Lead Designer
  • Samsung2013 – 2015Sr. Concept Designer
  • Advertising2011 – 2013Associate Creative Director
  • Advertising2009 – 2011Art Director

METHOD · UX HEURISTIC AUDIT

Iron LinkIron LinkIntelIntel

A Nielsen heuristic audit of an OSINT threat platform that stopped being an audit and became the product — twelve operator tabs pulled into one terminal, a defense brand pulled back from spectacle to certainty.

Read the case

UX Heuristic Score

48→86

out of 100

The six operator surfaces averaged 47/100 in the heuristic audit: cognitive overload, dead-end charts, twelve-tab navigation. The rebuild targets the high 80s; 86 is the projected post-redesign average.

Heuristic scores

  • Settings & details65→88
  • Dashboard navigation55→90
  • Overview & trends40→86
  • Analytics35→84
  • High-risk personnel42→87
  • Identity profiles45→81

SYSTEMS ARCHITECTURE

Human behaviorHuman behaviorinto code.into code.

Human Extraction

What do people actually do?

Output

A behavioral map of real patterns, friction, and “make-or-break” moments.

How

  • Observe real usage in the wild, not stated preference in a script.
  • Extract the recurring human patterns the product has to respect.
signals.md
# Observed
Users hesitate ~3s before the primary action.

## Pattern
They scan for the exit before they commit.

Toolchain

  • Dovetail
  • Gemini
  • Claude
  • Miro
  • Figma
  • Cursor
  • Next.js
  • GitHub
  • Maze

THE SYSTEM

Look and voice, both compiled.Look and voice, both compiled.

Two machine-readable contracts sit under this site. Design.md compiles to the CSS variables every page renders from. Voice.md is the six vitals my audit engine scores copy against. Humans read them. So do my agents.

  • Design.md
  • Tailwind v4
  • CSS Variables
  • Base
  • Logic
  • Ink
  • Divider
Reading live values from the stylesheet…

Read live from this page, not a snapshot.

Open the design system→
  • Voice.md
  • 6 Vitals
  • Signal Score
differentiation: Own perspective, or a competitor recolored?point-of-view: Takes the thought somewhere, or ends where you guessed?specificity: Detail that does the work, or filler?consistency: One voice across every page, or drift?clarity: Sees a real person, or talks to no one?proof: Claims sized to the receipts?

Scored live by the audit engine, not hand-graded.

Run a live brand audit→

Directive: [ STATUS: OBSERVING_HUMANS ]

INFOINFO
Paul Banks[ ID: BANKS_P ]

CHARLOTTE_NC // --:-- EDT

Paul Banks

Architect of Intent

Designing for humans, engineering for agents. After 19 years extracting human patterns, I've pivoted from crafting static interfaces to architecting autonomous systems — building the logic that helps agents understand what people actually need.

> INITIATE_DOWNLOAD: PAUL_BANKS_RESUME.PDF> SEE: BRAND_VOICE_WORK

STATUS: OBSERVING_HUMANS

> BOOK_CALL
INDEXPORTFOLIODESIGN_SYSTEMRESUME
>paulbankss@gmail.com>LINKEDIN
THE_PROBLEMTHE_PROCESSTHE_PROOFTHE_PRICEFAQ

SEQ: 2026.01

SYS.ARCHITECT: PAUL_BANKS // ALL_RIGHTS_RESERVED