Peloton

Good design is not just about structure—it’s about the emotional weight of space, rhythm, and silence.

Publication

Category:

Case Study

Author:

Paul A. Banks

Read:

11 mins

Location:

Nyc, Hybrid

Date:

May 21, 2024

Peloton /

Peloton /

Peloton /

PROJECT OVERVIEW

This case study details the creation of LaneBreak, a gamified workout experience designed to increase user retention and engagement through music-driven immersion. By transforming traditional cardio into an interactive game, the project utilized
a "Habit Loop" psychology (Cue Routine Reward) to motivate users.

PROBLEM

How can Peloton design LaneBreak to enhance user engagement, maintain brand consistency, and ensure
seamless collaboration for a scalable, intuitive workout experience across platforms?

ROLE

Logic & Mechanics Design:

Situation: Standard leaderboards were insufficient for a gamified track where users played at varying difficulties (e.g., Beginner vs. Expert).

Task: Create a "Multiple Leaderboard" system that equitably ranks users based on their specific gameplay choices.

Action: Designed a segmented ranking logic that filtered users by difficulty level and "Moments" completed, ensuring users only competed against peers with similar handicaps.

Result: This fairness engine fostered healthier competition, directly contributing to a 15% increase in workout completion rates.

UI & Visual Feedback:

Situation: Users needed immediate, intuitive feedback on their performance relative to the pack without breaking their workout flow.

Action: Prototyped and finalized high-fidelity Figma UI for the "Post-Ride Leaderboard" and in-game scoring (0–3 star system), utilizing distinct visual cues for achievement tracking.

Result: The clear visual reward system drove repeated engagement, creating a "Habit Loop" that enhanced session duration by 20%.

Step 1

Research

Step 2

Ideate

Design

Step 3

Step 4

Prototype

Balancing order and creativity for expressive user interfaces:

UI & Visual Feedback: Situation: Users needed immediate, intuitive feedback on their performance relative to the pack without breaking their workout flow. Action: Prototyped and finalized high-fidelity Figma UI for the "Post-Ride Leaderboard" and in-game scoring (0–3 star system), utilizing distinct visual cues for achievement tracking. Result: The clear visual reward system drove repeated engagement, creating a "Habit Loop" that enhanced session duration by 20%.

(WDX® — 02)

Creative Notes