Google Store 3.0 - Beyond Agency
2018 - 2.5 month Contract
TEAM
Director of Product
Product Manager
Researchers (2)
Product Designers (Me+1)
POSITION ON TEAM
Senior Art Director | Conceptual | Interaction | Visual | User Experience Design
PROBLEM
How might we expand, add new products and include adding storytelling to focus on the Google Home product?
NOTES
The current site was confusing to navigate, lack hierarchical structure and product personality.
MY PART (within the redesign)
- Oversaw concept, design, UX, and prototyping.
- Responsible for visual design output as well as
overseeing the design vision.
- Worked with cross-functional teams to meet business
goals for user journeys.
Design Process | Outline
01 Map | Understand the problem
02 Sketch | Sketch solutions
03 Decide | Choose a direction and storyboard
DELIVERABLES
Lightning Demo - Deliverable
In the Sketch phase, it was time to turn abstract needs (user-stories) into concrete ideas. I love lighting-demos because it's my opportunity to look at what our competitors are doing well (or not) and capture ideas to help solve my design problem(s).
RESULTS of 03 Decide
I was able to create high-level sketches and wireframes to handoff to the product designers to add an acute level of interactions and visual design.