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Samsung Galaxy 6 - Belo
2014 - 2015

TEAM - Belo
Director of UX
Product Managers (1)
Researcher (3)
Product Designers (6)


POSITION ON TEAM
Senior Product Designer | Conceptual | Visual |
User Experience Design

MY PART (within the redesign)
Visual Language (Color, Typography, Aesthetics, Design Rules)
Photo Gallery - UI/UX

Lead designer responsible for re-imagining Samsung’s mobile product line-up. Responsible for ideation and concept development for Samsung’s flagship mobile line up (GS6-GS7, Note 4 Edge - and beyond) through collaboration with product owners, UX, and engineering stakeholders. Lead and collaborated with designers to develop and improve Samsung mobile device UX and UI design. Researched and analyzed market trends to propose new product ideas. Collaborated with researchers to develop insight strategy and materials for usability studies and surveys.

Collaborated with Samsung HQ R&D to develop products for the next flagship generation of devices
• Worked with user researcher on usability testing for new hardware concepts
• Analyzed data points and provided UX/UI recommendations related to new hardware design form factor

Design Process  |  Outline
01 Map  |  Understand the problem
02 Sketch  |  Sketch solutions
03 Decide  |  Choose a direction and storyboard
04 Prototype  |  Design mocks and create a prototype​​​​​​​


DELIVERABLES
High fidelity Sketch and animation prototypes handoff to
dev team.

NDA