Walmart I Redesign
Date: 2017 - 2018
POSITION ON TEAM
Senior Art Director | Visual Design
I was privileged enough to be brought in to Walmart Labs to assist with the Walmart website redesign for Walmart LiveBetter. Walmart 's first focus was to improve upon their fashion vertical by completing the acquisition of Lord & Taylor, a huge high-end retail franchise. The successful acquisition afforded us the freedom to overhaul Walmart's e-commerce presence completely.
This opportunity also allowed us to study friction points throughout our end-to-end experience, reimagine personalization and contextualize Walmarts high resolution imagery.
MY PART (within the redesign)
Led & created a responsive web vision to help vertical-design leads fleshed out primary and secondary use-cases for home-page, home & garden, fashion, electronics, auto and cart & checkout.
Formulated and assisted in the creation of Walmart's first internal design language - Living Design
High Fidelity | The Update
Here is a showcase of the output into creating a new aesthetic for Walmart.com, along with snapshots of Walmart's first internal design language, Living Design.