EXHIBIT · IHEARTJANE

iHeartJane — case exhibit

iHeartJane

iHeartJane is the leading legal cannabis marketplace — discover, compare, and order from local dispensaries in real time. I owned signup, checkout, and product-card UX across kiosk, iOS, and web, plus the Jane Design System.

Role
Product Designer · Roadmap, A/B testing, design system, checkout
Year
2019–2022
Duration
3.5 years
Tools
Figma · Jira · Mixpanel · Google Analytics · Tableau

BRAND SPECIMEN

  1. MARKETPLACE & CHECKOUT

    Product discovery and checkout for casual shoppers — scannable grids, visible CTAs, and kiosk signup in a regulated category.

    Grid density and checkout iteration improved completion and reduced abandonment in analytics-informed releases.

    View presentation →
Paul Banks[ ID: BANKS_P ]

CHARLOTTE_NC //

Paul Banks

Architect of Intent

Designing for humans, engineering for agents. After 19 years extracting human patterns, I've pivoted from crafting static interfaces to architecting autonomous systems — building the logic that helps agents understand what people actually need.

> INITIATE_DOWNLOAD: PAUL_BANKS_RESUME.PDF> SEE: BRAND_VOICE_WORK