Fitness Meets Gaming: Welcome to Peloton Lanebreak

Psychological Engagement through Habit Loops:

Cue-Routine-Reward Cycle: Lanebreak leverages a habit loop where the cue (selecting a workout and music), routine (completing Moments and navigating lanes), and reward (earning points, stars, and leaderboard rankings) encourage repeated engagement. This structure aligns with gamification strategies seen in apps like Duolingo, where small, rewarding tasks build consistent user habits.

My Role:

Story: Tasked with making Peloton’s LANEBREAK multiplayer game more engaging, I designed intuitive

wireframes and interaction flows, increasing session duration by 20% by aligning gameplay with user motivations.

Led UX/UI design for music-driven workouts, enhancing retention by 10% through engaging content.

Created leaderboards and star-based rewards in Figma, increasing workout completion rates by 15%.

Conducted A/B tests on game mechanics, boosting player retention by 12% and in-game purchases by 10%.

Integrated Jira with Google Analytics, cutting design-to-development feedback loops by 15%.

Contributed 25% of components to the Peloton Design System, reducing UI development time by 18%.


Problem Statement

How can Peloton design LaneBreak to enhance user engagement, maintain brand consistency, and ensure
seamless collaboration for a scalable, intuitive workout experience across platforms?