The Challenge & Solution

Story: Tasked with reimagining a next-generation mobile identity application, I translated complex decentralized backend nuances into a simplified, intuitive interface tailored for high school and college students. By balancing a youthful "Gen Z" aesthetic with professional credibility, I created a modular design system that supports rapid iteration across mobile-first and web-friendly platforms.

• Decentralized UX Simplification: Successfully redesigned identity verification flows, reducing perceived user friction by 25% while navigating technical decentralization constraints.
  
  

• Gen Z Engagement & Mental Models: Applied insights from the college market to inform design decisions, achieving a 30% increase in feature adoption among the 18–24 demographic.
  
  

• Rapid Figma Prototyping (2-Week Sprints): Led end-to-end design efforts through three 2-week sprints—encompassing requirements gathering, user flows, and high-fidelity interactive mockups—accelerating time-to-market by 20%.
  
  

• Modular Component Architecture: Developed a scalable Figma component library and responsive design system, reducing design-to-development handoff errors by 18%.
  
  

• User-Centered Validation: Conducted iterative usability testing with student cohorts to refine mental models, improving task completion rates for digital wallet setup by 22%.
  
  Problem Statement
  
  High school and college students lack a unified, mobile-first platform to manage fragmented vital assets—including transcripts, school IDs, resumes, and cryptocurrency—because current digital identity applications fail to bridge the gap between complex decentralized technology and an intuitive, professional interface designed for student mental models.
  
  Outcomes & Impact

  The redesign successfully converted friction into flow. Validation testing revealed a sharp uptake in user confidence, with learners specifically praising the granular "Privacy First" application controls and the clear visualization of "100% Match" criteria. By aligning the UI with the backend's verified truth, the solution drove key performance indicators including increased application velocity and higher-quality candidate matches ultimately delivering a product that balances rigorous compliance with an intuitive, frictionless candidate experience