Iheartjane (powered by Jane Technologies) is the leading online marketplace and e-commerce platform for the legal cannabis industry, allowing consumers to discover, compare, review, and order products in real-time from local dispensaries for pickup or delivery.

My Role

Story: To empower cannabis retail users, I designed UI/UX flows for Signup, Checkout, and Product Cards,driving 15% customer acquisition via intuitive kiosk experiences.

Owned product roadmap and led A/B testing on kiosk designs, driving a $2M revenue increase and 15% customer acquisition through dynamic pricing and 18% engagement boost.

Built and scaled the Jane Design System, ensuring UI consistency across iOS and web, reducing design handoff errors by 25%.

Integrated Google Analytics and Tableau to optimize checkout flows, reducing cart abandonment by 15% and boosting checkout completion by 20%.

Collaborated with engineering to streamline workflows, accelerating feature delivery by 20% and enhancing accessibility for multi-modal inputs.

Led experimentation strategy for dynamic pricing, increasing average order value by 10% via data-driven UI adjustments.

Partnered with marketing to align designs with campaigns, boosting click-through rates by 8% on promotional features.

Improved design decision accuracy by 18% through Jira and Mixpanel integration.


Problem Statement

Online cannabis shoppers on iHeartJane face poor scannability, hidden CTAs, oversized product cards, and inefficient grids that limit visibility and frustrate casual and novice users.