Sunday, May 29, 2022
Iheartjane (powered by Jane Technologies) is the leading online marketplace and e-commerce platform for the legal cannabis industry, allowing consumers to discover, compare, review, and order products in real-time from local dispensaries for pickup or delivery.
My Role
Story: To empower cannabis retail users, I designed UI/UX flows for Signup, Checkout, and Product Cards,driving 15% customer acquisition via intuitive kiosk experiences.
Owned product roadmap and led A/B testing on kiosk designs, driving a $2M revenue increase and 15% customer acquisition through dynamic pricing and 18% engagement boost.
Built and scaled the Jane Design System, ensuring UI consistency across iOS and web, reducing design handoff errors by 25%.
Integrated Google Analytics and Tableau to optimize checkout flows, reducing cart abandonment by 15% and boosting checkout completion by 20%.
Collaborated with engineering to streamline workflows, accelerating feature delivery by 20% and enhancing accessibility for multi-modal inputs.
Led experimentation strategy for dynamic pricing, increasing average order value by 10% via data-driven UI adjustments.
Partnered with marketing to align designs with campaigns, boosting click-through rates by 8% on promotional features.
Improved design decision accuracy by 18% through Jira and Mixpanel integration.
Problem Statement
Online cannabis shoppers on iHeartJane face poor scannability, hidden CTAs, oversized product cards, and inefficient grids that limit visibility and frustrate casual and novice users.
Initiative 2:
Student Digital Identity & Transcripts (EdTech/Web3)
The Challenge: Bridging the gap between complex decentralized technology and the fragmented landscape of student assets (transcripts, IDs, and resumes).
The Solution: I redesigned a mobile identity app that simplified verification flows, reducing user friction by 25%. Through rapid 2-week sprints and a modular design system, I achieved a 30% increase in feature adoption among the 18–24 demographic and a 22% improvement in wallet setup completion, balancing "Gen Z" aesthetics with professional credibility.
Demographic Adoption: Applied Gen Z mental models to the UI, driving a 30% increase in feature adoption among the 18–24 demographic.
Friction Reduction: Redesigned decentralized verification flows, reducing perceived user friction by 25% for high school and college students.
Onboarding Success: Improved digital wallet setup task completion by 22% through iterative usability testing and a modular component architecture.
Category:
iheartjane
Client:
Iheartjane
Duration:
3.5 Years
Location:
Santa Cruz, Ca
