Thursday, September 12, 2024
Credit Karma is an AI-powered personal finance platform, founded in 2007 and acquired by Intuit in 2020, that provides over 140 million members with free access to credit scores and reports from Equifax and TransUnion, along with credit monitoring, identity protection, personalized financial product recommendations, cash flow insights, and tax filing tools.
Role: Sr/Lead Product Designer (Research, UX/UI, Frontend Collaboration).
Tools: Figma, Miro, UserTesting, Miro, Jira.
At Credit Karma, I set out to simplify financial decision making for millions by redesigning the subscription dashboard to be intuitive and user-focused. Using Figma, I crafted a streamlined UX that improved navigation efficiency by 20% and boosted subscription upsell conversions by 15%. My work
here was about empowering users with clear, data driven designs while collaborating across teams to align with business goals.
Led a Figma-based redesign of the subscription dashboard, enhancing visual hierarchy to increase upsell conversions by 15% and navigation efficiency by 20%.
Spearheaded A/B testing for personalized financial insights, achieving a 17% uplift in engagement and 13% increase in feature adoption.
Integrated Jira with Amplitude analytics, reducing design iteration cycles by 18% through real-time user insights.
Conducted heuristic evaluations and usability testing, cutting error rates by 15% and improving task successrates by 22% in subscription flows.
User Goal: Enhance the onboarding process to make it intuitive and efficient, enabling users to quickly login or create accounts and access their credit scores with minimal friction.
Business Goal: Increase user retention by 15% and premium conversions by 20% in 6 months via improved UX/UI onboarding. Reduce daily support tickets from 290,000 to 203,000 (30%) in the same period.
Initiative 2:
Student Digital Identity & Transcripts (EdTech/Web3)
The Challenge: Bridging the gap between complex decentralized technology and the fragmented landscape of student assets (transcripts, IDs, and resumes).
The Solution: I redesigned a mobile identity app that simplified verification flows, reducing user friction by 25%. Through rapid 2-week sprints and a modular design system, I achieved a 30% increase in feature adoption among the 18–24 demographic and a 22% improvement in wallet setup completion, balancing "Gen Z" aesthetics with professional credibility.
Demographic Adoption: Applied Gen Z mental models to the UI, driving a 30% increase in feature adoption among the 18–24 demographic.
Friction Reduction: Redesigned decentralized verification flows, reducing perceived user friction by 25% for high school and college students.
Onboarding Success: Improved digital wallet setup task completion by 22% through iterative usability testing and a modular component architecture.
Category:
Product Design
Client:
Credit Karma
Duration:
3 Years
Location:
Charotte, NC
