Peloton. The ride ended. Rank is why they came back. Leaderboard A/B · retention +12%. You climb the leaderboard to first place, then Expert resistance, a Streams run, first again.

Leaderboard A/B · retention +12%

Peloton

The ride ended. Rank is why they came back.

Lanebreak is Peloton's music-driven ride. A Just Ride class ended when the workout ended. I made post-ride global rank by difficulty the reason to come back.

Role
Product Designer · interaction flows, design system
Year
2023-2024
Duration
Aug 2023 to Jun 2024
Tools
Figma · Jira · Google Analytics · Protopie

Lanebreak had to feel like Peloton on bike, tread, and app: indoor cardio with a reason to open it again after Class Complete. I joined as lead product designer in a small pod with head of product, creative director, and PM, and owned the gameplay UX.

  • After classJust Ride stopped when the workout stopped. Nothing waited at the end.
  • One ride, three surfacesBike, tread, and app had to ship the same Moments and tiers
  • A safe rideFresh tracks and difficulties without breaking a class in motion
  • Lanebreak card on the ride-selection screen.

Peloton pod · Lead Product Designer

You pick a workout and a track. You complete Moments — Runs, Streams, Breakers — and steer lanes with the music. You earn points and up to three stars. Then a global board by difficulty is waiting. That last beat is why the next class happens.

  • Start
  • Ride
  • Finish
  • Three Moment types: Beats, Streams, and Breakers.

Lanebreak gameplay · bike, tread, and app

Points fade. A post-ride board that ranks riders globally by difficulty is what they opened the next day. Competition is the center of gravity, not the novelty of a music game.

  • The post-ride leaderboard ranks riders globally by difficulty, turning a solo ride into a competition.

A/B testing · multiplayer leaderboard

Beginner through Expert, plus Custom output. Beats, Streams, and Breakers. The post-ride board. Reusable Figma components so bike, tread, and app shipped the same mechanics.

  • Difficulty tiers from Beginner to Expert, plus a Custom output mode.

If rank is what compounds, the next work is more music and class formats, difficulty that follows the member, and social layers that are still the board: friends, cohorts, rivalries. Measure streak retention and completion by tier, not another session spike.

  • HeldPost-ride global rank by difficulty is the return reason
  • NextMore music and class formats
  • MeasureStreak retention, not only session lift

Peloton Lanebreak · next

  1. LANEBREAK

    Music-driven ride. Moments in the lanes. Post-ride global rank by difficulty, shipped on bike, tread, and app.

The Metrics

  • Flow State

    Users reported the difficulty system transformed workouts into rewarding habits.

  • Brand Synergy

    Stakeholders confirmed the UI felt like a native, premium Peloton extension.

  • +12%RetentionDriven by multiplayer leaderboard social validation.
  • +20%Session DurationMoments in the lanes held attention through the class.
  • +15%Completion RateFueled by star rewards and clear difficulty tiers.
  • 85%Match AccuracyResistance levels aligned perfectly with visual gameplay.

Leaderboard A/B · bike, tread, and app

Paul Banks

Charlotte, NC · Remote

Paul Banks

Principal Product Designer

After 16+ years shipping product interfaces, I now design the surfaces where people and agents share a task: prompts, confidence, and the checkpoint where a human still decides.

Get in touchDownload resumeSee my brand-voice work →