01
THE PROBLEM
Web3's power is also its danger.
DigiCred put me in front of two audiences with the same core tension. A senior asset manager moving millions on-chain can't undo a wrong tap. A nineteen-year-old verifying a transcript shouldn't have to understand decentralized identifiers to trust the result. Both surfaces ran on blockchain primitives that are powerful, irreversible, and — by default — illegible. Trust was the scarce resource, not features.
- IrreversibilityNo undo on a signed transfer
- OpacityAddresses and hashes hide what matters
- High stakesInstitutional money, real consequences
- Unfamiliar primitivesWeb3 mental models few users hold
Lead product design · dual 0→1 surfaces

